Food labeling and eco-friendly consumption: Experimental evidence from a Belgian supermarket
Using an incentive-compatible framed field experiment, we investigate whether consumers’ food consumption is more eco-friendly when the information about a product’s environmental impact is more easily accessible. Through an online survey, we identify a food label that is perceived to be the most ea...
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Veröffentlicht in: | Ecological economics 2014-12, Vol.108, p.180-190 |
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creator | Vlaeminck, Pieter Jiang, Ting Vranken, Liesbet |
description | Using an incentive-compatible framed field experiment, we investigate whether consumers’ food consumption is more eco-friendly when the information about a product’s environmental impact is more easily accessible. Through an online survey, we identify a food label that is perceived to be the most easily accessible for assessing a product’s eco-friendliness among six alternatives. These alternatives vary on multiple dimensions, including whether a standardized score of the overall environmental impact is added. This new food label is subsequently tested in an experimental food market embedded in a Belgian supermarket. We find that the presence of the new label that was preselected in the online survey leads to more eco-friendly food consumption relative to either the label currently used in the supermarket, or the label that contains the raw information of the environmental impact. In our experimental food market, the use of an easy-to-interpret but comprehensive environmental information label increases the overall eco-friendliness of our subjects’ food consumption by about 5.3% relative to the default label used in current markets.
•The impact of environmental information on consumer behavior•We use multi-criteria environmental information labels in a framed field experiment.•Switching behavior towards environmentally friendly food products is observed.•Choice experiment findings are confirmed in an incentive compatible field setting.•Potential for policy makers to enlarge environmentally friendly consumer segment |
doi_str_mv | 10.1016/j.ecolecon.2014.10.019 |
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•The impact of environmental information on consumer behavior•We use multi-criteria environmental information labels in a framed field experiment.•Switching behavior towards environmentally friendly food products is observed.•Choice experiment findings are confirmed in an incentive compatible field setting.•Potential for policy makers to enlarge environmentally friendly consumer segment</description><subject>Agricultural and food market</subject><subject>Animal, plant and microbial ecology</subject><subject>Applied ecology</subject><subject>Belgians</subject><subject>Belgium</subject><subject>Biological and medical sciences</subject><subject>Classification</subject><subject>Conservation, protection and management of environment and wildlife</subject><subject>Consumer behavior</subject><subject>Consumer behaviour</subject><subject>Consumption</subject><subject>Environmental impact studies</subject><subject>Environmental information provision</subject><subject>Food</subject><subject>Food consumption</subject><subject>Food industries</subject><subject>Food labeling</subject><subject>Framed field experiment</subject><subject>Fundamental and applied biological sciences. Psychology</subject><subject>Labelling</subject><subject>Labels</subject><subject>Markets</subject><subject>Supermarkets</subject><subject>Surveys</subject><issn>0921-8009</issn><issn>1873-6106</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2014</creationdate><recordtype>article</recordtype><sourceid>7TQ</sourceid><recordid>eNqNkUFr3DAQhU1podu0f6HoUujFW40ly1ZPbUOSBgK9NLeAkKVR0FaWtpI3JP8-Mpv2mhyGgeF7b-C9pvkIdAsUxJfdFk0KdeK2o8DrcUtBvmo2MA6sFUDF62ZDZQftSKl827wrZUcpFUKyTXNznpIlQU8YfLwlOlpSnVqXPUYbHkh1LYd5v_gUv5Kz-z1mP2NcdCB45y1Gg8TlNBNNfmC49TqScqjQrPMfXN43b5wOBT887ZPm-vzs9-nP9urXxeXp96vW9INYWt6zYQKpB-zchODq7jpBR0A2GStAG86t49AZOUljhJ5Gi87awXJgAzp20nw--u5z-nvAsqjZF4Mh6IjpUBQMfBx72fX0eVQIyiSnnL8A7WnPet6vqDiiJqdSMjq1rznp_KCAqrUktVP_SlJrSeu9llSFn55-6GJ0cFlH48t_dScpA5BQuW9HDmuMdx6zKsav6Vuf0SzKJv_cq0euQ6wG</recordid><startdate>20141201</startdate><enddate>20141201</enddate><creator>Vlaeminck, Pieter</creator><creator>Jiang, Ting</creator><creator>Vranken, Liesbet</creator><general>Elsevier B.V</general><general>Elsevier</general><scope>IQODW</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>8BJ</scope><scope>FQK</scope><scope>JBE</scope><scope>7SN</scope><scope>7ST</scope><scope>7U6</scope><scope>C1K</scope><scope>7TQ</scope><scope>DHY</scope><scope>DON</scope><orcidid>https://orcid.org/0000-0003-3808-2817</orcidid></search><sort><creationdate>20141201</creationdate><title>Food labeling and eco-friendly consumption: Experimental evidence from a Belgian supermarket</title><author>Vlaeminck, Pieter ; Jiang, Ting ; Vranken, Liesbet</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c576t-4537b19a7e2fbe1f7e2226081e3bcd61ac44df412c9b9cc6ab8defdd7d4137ef3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2014</creationdate><topic>Agricultural and food market</topic><topic>Animal, plant and microbial ecology</topic><topic>Applied ecology</topic><topic>Belgians</topic><topic>Belgium</topic><topic>Biological and medical sciences</topic><topic>Classification</topic><topic>Conservation, protection and management of environment and wildlife</topic><topic>Consumer behavior</topic><topic>Consumer behaviour</topic><topic>Consumption</topic><topic>Environmental impact studies</topic><topic>Environmental information provision</topic><topic>Food</topic><topic>Food consumption</topic><topic>Food industries</topic><topic>Food labeling</topic><topic>Framed field experiment</topic><topic>Fundamental and applied biological sciences. Psychology</topic><topic>Labelling</topic><topic>Labels</topic><topic>Markets</topic><topic>Supermarkets</topic><topic>Surveys</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Vlaeminck, Pieter</creatorcontrib><creatorcontrib>Jiang, Ting</creatorcontrib><creatorcontrib>Vranken, Liesbet</creatorcontrib><collection>Pascal-Francis</collection><collection>CrossRef</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>International Bibliography of the Social Sciences</collection><collection>International Bibliography of the Social Sciences</collection><collection>Ecology Abstracts</collection><collection>Environment Abstracts</collection><collection>Sustainability Science Abstracts</collection><collection>Environmental Sciences and Pollution Management</collection><collection>PAIS Index</collection><collection>PAIS International</collection><collection>PAIS International (Ovid)</collection><jtitle>Ecological economics</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Vlaeminck, Pieter</au><au>Jiang, Ting</au><au>Vranken, Liesbet</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Food labeling and eco-friendly consumption: Experimental evidence from a Belgian supermarket</atitle><jtitle>Ecological economics</jtitle><date>2014-12-01</date><risdate>2014</risdate><volume>108</volume><spage>180</spage><epage>190</epage><pages>180-190</pages><issn>0921-8009</issn><eissn>1873-6106</eissn><abstract>Using an incentive-compatible framed field experiment, we investigate whether consumers’ food consumption is more eco-friendly when the information about a product’s environmental impact is more easily accessible. Through an online survey, we identify a food label that is perceived to be the most easily accessible for assessing a product’s eco-friendliness among six alternatives. These alternatives vary on multiple dimensions, including whether a standardized score of the overall environmental impact is added. This new food label is subsequently tested in an experimental food market embedded in a Belgian supermarket. We find that the presence of the new label that was preselected in the online survey leads to more eco-friendly food consumption relative to either the label currently used in the supermarket, or the label that contains the raw information of the environmental impact. In our experimental food market, the use of an easy-to-interpret but comprehensive environmental information label increases the overall eco-friendliness of our subjects’ food consumption by about 5.3% relative to the default label used in current markets.
•The impact of environmental information on consumer behavior•We use multi-criteria environmental information labels in a framed field experiment.•Switching behavior towards environmentally friendly food products is observed.•Choice experiment findings are confirmed in an incentive compatible field setting.•Potential for policy makers to enlarge environmentally friendly consumer segment</abstract><cop>Amsterdam</cop><pub>Elsevier B.V</pub><doi>10.1016/j.ecolecon.2014.10.019</doi><tpages>11</tpages><orcidid>https://orcid.org/0000-0003-3808-2817</orcidid><oa>free_for_read</oa></addata></record> |
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subjects | Agricultural and food market Animal, plant and microbial ecology Applied ecology Belgians Belgium Biological and medical sciences Classification Conservation, protection and management of environment and wildlife Consumer behavior Consumer behaviour Consumption Environmental impact studies Environmental information provision Food Food consumption Food industries Food labeling Framed field experiment Fundamental and applied biological sciences. Psychology Labelling Labels Markets Supermarkets Surveys |
title | Food labeling and eco-friendly consumption: Experimental evidence from a Belgian supermarket |
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