Fostering Employee Service Creativity: Joint Effects of Customer Empowering Behaviors and Supervisory Empowering Leadership

Integrating insights from the literature on customers' central role in service and the literature on employee creativity, we offer theoretical and empirical account of how and when customer empowering behaviors can motivate employee creativity during service encounters and, subsequently, influe...

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Veröffentlicht in:Journal of applied psychology 2015-09, Vol.100 (5), p.1364-1380
Hauptverfasser: Dong, Yuntao, Liao, Hui, Chuang, Aichia, Zhou, Jing, Campbell, Elizabeth M.
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container_end_page 1380
container_issue 5
container_start_page 1364
container_title Journal of applied psychology
container_volume 100
creator Dong, Yuntao
Liao, Hui
Chuang, Aichia
Zhou, Jing
Campbell, Elizabeth M.
description Integrating insights from the literature on customers' central role in service and the literature on employee creativity, we offer theoretical and empirical account of how and when customer empowering behaviors can motivate employee creativity during service encounters and, subsequently, influence customer satisfaction with service experience. Using multilevel, multisource, experience sampling data from 380 hairstylists matched with 3550 customers in 118 hair salons, we found that customer empowering behaviors were positively related to employee creativity and subsequent customer satisfaction via employee state promotion focus. Results also showed that empowering behaviors from different agents function synergistically in shaping employee creativity: supervisory empowering leadership strengthened the indirect effect of customer empowering behaviors on employee creativity via state promotion focus.
doi_str_mv 10.1037/a0038969
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source MEDLINE; APA PsycARTICLES; Applied Social Sciences Index & Abstracts (ASSIA)
subjects Adult
Consumer behavior
Consumer Satisfaction
Creativity
Customer satisfaction
Customer service
Customer services
Empirical research
Employee Characteristics
Employees
Employment
Empowerment
Female
Hair-dressing
Human
Humans
Leadership
Male
Management Personnel
Motivation
Organizational behavior
Organizational Culture
Power (Psychology)
Studies
Supervisors
title Fostering Employee Service Creativity: Joint Effects of Customer Empowering Behaviors and Supervisory Empowering Leadership
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