Competitive outreach in the 21st century: Why we need conservation marketing

Addressing impacts from human activities requires the change of current practices. However, reaching a target audience about conservation issues and influencing their behaviour is not easy in a world where people are continually bombarded with information, and distractions are permanently available....

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Ocean & coastal management 2015-10, Vol.115, p.41-48
Hauptverfasser:	Wright, Andrew J., Veríssimo, Diogo, Pilfold, Kathleen, Parsons, E.C.M., Ventre, Kimberly, Cousins, Jenny, Jefferson, Rebecca, Koldewey, Heather, Llewellyn, Fiona, McKinley, Emma
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand Cetacea Conservation marketing Consumer decision journey Flagship species Marine Outreach
Online-Zugang:	Volltext
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