When scaling prevention means scaling demand: Voluntary medical male circumcision in Nyanza Province, Kenya

Abstract Implementation lessons • Generating demand is an important part of the care delivery value chain. When new health interventions are designed based on recent clinical trial findings, demand generation activities prove all the more critical. • Demand generation activities need to iterate on t...

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Veröffentlicht in:	Healthcare : the journal of delivery science and innovation 2014-03, Vol.2 (1), p.69-73
Hauptverfasser:	Weintraub, Rebecca L, Talbot, Julie R, Wachter, Keri J, Cole, Claire B, May, Maria A, Muraguri, Nicholas
Format:	Artikel
Sprache:	eng
Schlagworte:	Internal Medicine
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description	Abstract Implementation lessons • Generating demand is an important part of the care delivery value chain. When new health interventions are designed based on recent clinical trial findings, demand generation activities prove all the more critical. • Demand generation activities need to iterate on their design, and tailor to the risk profile of target populations. • Leaders need to balance fidelity to a model and local innovation. • Cultural and contextual factors must be considered in designing public health campaigns.
doi_str_mv	10.1016/j.hjdsi.2013.12.002
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title	When scaling prevention means scaling demand: Voluntary medical male circumcision in Nyanza Province, Kenya
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