Qualitative Upward Mobility, the Mass-Media and ‘Posh’ Masculinity in Contemporary North-East Britain: A Micro Sociological Case-Study

The Changers are seven British men who have experienced upward mobility in their lives. A vast body of quantitative insights into upward mobility exist. Yet the qualitative, experiential dimensions of upward mobility are understudied; especially in relation to the lives of upwardly mobile males. This article presents an empirically rigours corrective that qualitatively outlines the Changers’ upwardly mobile existences and views. In particular, this article examines how sections of the mass-media have produced a didactic notion of ‘middleclass’ masculinity which the Changers feel compelled to replicate in their everyday lives, largely via the men consuming specific, expensive commodities. Attention is drawn to the anxieties which the Changers endure because of their social mobility and associated attempts to qualitatively appear ‘middleclass’.