Situational variables and sustainability in multi-attribute decision-making

Purpose – The purpose of this study is to examine whether consumers demonstrate a multi-dimensional understanding of sustainability in their decision-making and addresses the situational influence of confidence and compromise on sustainable product choices. Design/methodology/approach – Using three...

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Bibliographische Detailangaben

Veröffentlicht in:	European journal of marketing 2014-01, Vol.48 (5/6), p.1046-1069
Hauptverfasser:	Simpson, Bonnie JK, Radford, Scott K
Format:	Artikel
Sprache:	eng
Schlagworte:	Community relations Consumer behavior Consumers Consumption Corporate image Decision making Market segments Market strategy Marketing Marketing strategy/methods Perceptions Studies Sustainable development
Online-Zugang:	Volltext
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