Directed giving enhances voluntary giving to government

Giving to private charities is commonplace, and the chance to direct one’s gift is a standard fundraising strategy. But voluntary donations to government organizations are less widely known, and the impact of the opportunity to direct a gift is unexplored. We investigate the effect of directed givin...

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Veröffentlicht in:Economics letters 2015-08, Vol.133, p.51-54
Hauptverfasser: Li, Sherry Xin, Eckel, Catherine, Grossman, Philip J., Brown, Tara Larson
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container_end_page 54
container_issue
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container_title Economics letters
container_volume 133
creator Li, Sherry Xin
Eckel, Catherine
Grossman, Philip J.
Brown, Tara Larson
description Giving to private charities is commonplace, and the chance to direct one’s gift is a standard fundraising strategy. But voluntary donations to government organizations are less widely known, and the impact of the opportunity to direct a gift is unexplored. We investigate the effect of directed giving on voluntary contributions to government organizations using a “real donation” lab experiment. We compare giving to the US federal general revenue fund with directed giving to particular government organizations. Directed giving more than doubles both the likelihood of giving and the size of contributions, indicating that individuals are responsive to the opportunity to direct their gifts in the government context. Our results suggest that the revenue-raising potential of directed voluntary gifts to government may be underutilized. •We investigate the impact of voluntary payments to government organizations.•We compare giving to a general fund directed giving to two specific causes.•Directed giving doubles the likelihood of giving and the size of contributions.
doi_str_mv 10.1016/j.econlet.2015.05.008
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subjects Charitable foundations
Directed giving
Donations
Experiment
Experimental methods
Fund-raising
Gifts
Government
Impact analysis
Probability theory
Public finance
Studies
U.S.A
Voluntary giving to government
title Directed giving enhances voluntary giving to government
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