The need for reassurance and modern food consumption: An exploratory study about the role of perceived product traceability
Purpose - The purpose of this paper is to explore the determinants of the need for reassurance, while emphasizing the role of perceived traceability. Design/methodology/approach - Data were collected through individual interviews, and analyzed by thematic analysis. Findings - Results showed that the...
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Veröffentlicht in: | British food journal (1966) 2015-01, Vol.117 (2), p.880-893 |
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Format: | Artikel |
Sprache: | eng |
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