Insights into individual's online shopping continuance intention

Purpose – The purpose of this paper is to provide insights into individual's online shopping continuance intention. The research uses the Expectation Confirmation Theory and Technology Acceptance Model as theoretical foundations to develop a model to achieve this aim. Design/methodology/approac...

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Veröffentlicht in:Industrial management + data systems 2014-10, Vol.114 (9), p.1453-1476
Hauptverfasser: Mohamed, Norshidah, Hussein, Ramlah, Hidayah Ahmad Zamzuri, Nurul, Haghshenas, Hanif
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container_end_page 1476
container_issue 9
container_start_page 1453
container_title Industrial management + data systems
container_volume 114
creator Mohamed, Norshidah
Hussein, Ramlah
Hidayah Ahmad Zamzuri, Nurul
Haghshenas, Hanif
description Purpose – The purpose of this paper is to provide insights into individual's online shopping continuance intention. The research uses the Expectation Confirmation Theory and Technology Acceptance Model as theoretical foundations to develop a model to achieve this aim. Design/methodology/approach – The research uses a cross-sectional survey research design approach. An online marketplace web site that connects buyers and sellers in Malaysia serves as the research context. Data were collected using convenience approach. Findings – Results suggest satisfaction contributes to individual online shopping continuance intention. Consistent with extant research, perceived usefulness of web site links to online shopping continuance intention. Contrary to past findings, perceived ease of web site use does not directly contribute to online shopping continuance intention. Individual's price-oriented lifestyle, perceived ease of web site use and usefulness contributed to individual's satisfaction with online shopping experience. People with time-oriented, net-oriented and price-oriented lifestyles and preference for a web site contribute to perceived ease of web site use. Extraverts have online shopping intention while emotional stability moderates the relationship between perceived usefulness of web site and satisfaction in online shopping. Originality/value – Findings aid web service provider and internet retailers when explaining individual continuance intention of online shopping. This research advances understanding of the role of satisfaction, perceived ease of web site use and perceived web site usefulness regarding online shopping continuance intention. The research also sheds light on individual attributes as contributors to online shopping experience, continuance and perceptions of web site.
doi_str_mv 10.1108/IMDS-07-2014-0201
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source Emerald Journals; Standard: Emerald eJournal Premier Collection
subjects Cross sections
Data management systems
Design engineering
Electronic commerce
Foundations
Industrial management
Information & knowledge management
Information systems
Internet
Online shopping
Perception
Shopping
Technology Acceptance Model
Technology utilization
Websites
title Insights into individual's online shopping continuance intention
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