Explaining the internet usage of SMEs: The impact of market orientation, behavioural norms, motivation and technology acceptance

Purpose - Small to mid-sized enterprises (SMEs) are underrepresented in market orientation and internet-related research. Yet, marketing-related issues represent some of the most important problems for SMEs. The purpose of this paper is to explain why SMEs use the internet in business processes and...

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Veröffentlicht in:	Internet research 2015-01, Vol.25 (3), p.358-377
Hauptverfasser:	Canieels, Marjolein CJ, Lenaerts, Heidi KL, Gelderman, Cees J
Format:	Artikel
Sprache:	eng
Schlagworte:	Amalgamation Behavioural Internet Markets Norms Orientation Small business Technology utilization
Online-Zugang:	Volltext
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