Beyond culture: Further dimensions of difference in corporate communication operating environments in South East Asia

Purpose - The purpose of this paper is to explore the practices and outlooks of public relations (PR) and corporate communication practitioners in six countries of South East Asia, through the eyes of practitioners themselves. Design/methodology/approach - The paper draws on the findings of a doctor...

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Veröffentlicht in:	Corporate communications 2014-01, Vol.19 (4), p.357-370
1. Verfasser:	William Domm, Graeme
Format:	Artikel
Sprache:	eng
Schlagworte:	Asian Construction Culture Eyes Public relations Research projects Southeast Asia Strategy
Online-Zugang:	Volltext
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