Seeing is believing: good graphic design principles for medical research
Have you noticed when you browse a book, journal, study report, or product label how your eye is drawn to figures more than to words and tables? Statistical graphs are powerful ways to transparently and succinctly communicate the key points of medical research. Furthermore, the graphic design itself...
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Veröffentlicht in: | Statistics in medicine 2015-09, Vol.34 (22), p.3040-3059 |
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creator | Duke, Susan P. Bancken, Fabrice Crowe, Brenda Soukup, Mat Botsis, Taxiarchis Forshee, Richard |
description | Have you noticed when you browse a book, journal, study report, or product label how your eye is drawn to figures more than to words and tables? Statistical graphs are powerful ways to transparently and succinctly communicate the key points of medical research. Furthermore, the graphic design itself adds to the clarity of the messages in the data. The goal of this paper is to provide a mechanism for selecting the appropriate graph to thoughtfully construct quality deliverables using good graphic design principles. Examples are motivated by the efforts of a Safety Graphics Working Group that consisted of scientists from the pharmaceutical industry, Food and Drug Administration, and academic institutions. Copyright © 2015 John Wiley & Sons, Ltd. |
doi_str_mv | 10.1002/sim.6549 |
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subjects | Audiovisual Aids Biomedical Research - methods Biomedical Research - standards communication Computer Graphics - standards Data Interpretation, Statistical Drug Industry - methods graphics Humans Information Dissemination - methods Medical research Medical statistics Pharmaceutical industry visual perception visualization |
title | Seeing is believing: good graphic design principles for medical research |
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