Seeing is believing: good graphic design principles for medical research

Have you noticed when you browse a book, journal, study report, or product label how your eye is drawn to figures more than to words and tables? Statistical graphs are powerful ways to transparently and succinctly communicate the key points of medical research. Furthermore, the graphic design itself...

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Veröffentlicht in:Statistics in medicine 2015-09, Vol.34 (22), p.3040-3059
Hauptverfasser: Duke, Susan P., Bancken, Fabrice, Crowe, Brenda, Soukup, Mat, Botsis, Taxiarchis, Forshee, Richard
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container_end_page 3059
container_issue 22
container_start_page 3040
container_title Statistics in medicine
container_volume 34
creator Duke, Susan P.
Bancken, Fabrice
Crowe, Brenda
Soukup, Mat
Botsis, Taxiarchis
Forshee, Richard
description Have you noticed when you browse a book, journal, study report, or product label how your eye is drawn to figures more than to words and tables? Statistical graphs are powerful ways to transparently and succinctly communicate the key points of medical research. Furthermore, the graphic design itself adds to the clarity of the messages in the data. The goal of this paper is to provide a mechanism for selecting the appropriate graph to thoughtfully construct quality deliverables using good graphic design principles. Examples are motivated by the efforts of a Safety Graphics Working Group that consisted of scientists from the pharmaceutical industry, Food and Drug Administration, and academic institutions. Copyright © 2015 John Wiley & Sons, Ltd.
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source MEDLINE; Wiley Online Library Journals Frontfile Complete
subjects Audiovisual Aids
Biomedical Research - methods
Biomedical Research - standards
communication
Computer Graphics - standards
Data Interpretation, Statistical
Drug Industry - methods
graphics
Humans
Information Dissemination - methods
Medical research
Medical statistics
Pharmaceutical industry
visual perception
visualization
title Seeing is believing: good graphic design principles for medical research
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