Parties, conditionality and leader effects in parliamentary elections

Attention in the study of leader effects in parliamentary elections has shifted from the question of whether party leaders do indeed have an electoral impact to that of the conditions under which their impact is greater or lesser in magnitude. Criticizing existing scholarship in this area for its assumption that the traditional notion of party identification captures the full range of electorally relevant party attachments in democratic electorates, this article demonstrates that parliamentary party leaders have their strongest impact not when, as is usually the case, they are conceptualized as electoral forces in their own right, but when evaluations of them as individuals are moderated by voters’ matching evaluations of the parties contesting the election. Comparing (aligned) Australia and (dealigned) Britain, it is shown that election-time party evaluations condition the magnitude of leader effects independently of the strength of party identification in the electorate.