Exploring the presentation of HPV information online: A semantic network analysis of websites

Abstract Context Negative vaccination-related information online leads some to opt out of recommended vaccinations. Objective To determine how HPV vaccine information is presented online and what concepts co-occur. Methods A semantic network analysis of the words in first-page Google search results...

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Veröffentlicht in:Vaccine 2015-06, Vol.33 (29), p.3354-3359
Hauptverfasser: Ruiz, Jeanette B, Barnett, George A
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description Abstract Context Negative vaccination-related information online leads some to opt out of recommended vaccinations. Objective To determine how HPV vaccine information is presented online and what concepts co-occur. Methods A semantic network analysis of the words in first-page Google search results was conducted using three negative, three neutral, and three positive search terms for 10 base concepts such as HPV vaccine , and HPV immunizations . In total, 223 of the 300 websites retrieved met inclusion requirements. Website information was analyzed using network statistics to determine what words most frequently appear, which words co-occur, and the sentiment of the words. Results High levels of word interconnectivity were found suggesting a rich set of semantic links and a very integrated set of concepts. Limited number of words held centrality indicating limited concept prominence. This dense network signifies concepts that are well connected. Negative words were most prevalent and were associated with describing the HPV vaccine's side-effects as well as the negative effects of HPV and cervical cancer. A smaller cluster focuses on reporting negative vaccine side-effects. Clustering shows the words women and girls closely located to the words sexually , virus , and infection. Discussion Information about the HPV vaccine online centered on a limited number of concepts. HPV vaccine benefits as well as the risks of HPV, including severity and susceptibility, were centrally presented. Word cluster results imply that HPV vaccine information for women and girls is discussed in more sexual terms than for men and boys.
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Objective To determine how HPV vaccine information is presented online and what concepts co-occur. Methods A semantic network analysis of the words in first-page Google search results was conducted using three negative, three neutral, and three positive search terms for 10 base concepts such as HPV vaccine , and HPV immunizations . In total, 223 of the 300 websites retrieved met inclusion requirements. Website information was analyzed using network statistics to determine what words most frequently appear, which words co-occur, and the sentiment of the words. Results High levels of word interconnectivity were found suggesting a rich set of semantic links and a very integrated set of concepts. Limited number of words held centrality indicating limited concept prominence. This dense network signifies concepts that are well connected. Negative words were most prevalent and were associated with describing the HPV vaccine's side-effects as well as the negative effects of HPV and cervical cancer. A smaller cluster focuses on reporting negative vaccine side-effects. Clustering shows the words women and girls closely located to the words sexually , virus , and infection. Discussion Information about the HPV vaccine online centered on a limited number of concepts. HPV vaccine benefits as well as the risks of HPV, including severity and susceptibility, were centrally presented. Word cluster results imply that HPV vaccine information for women and girls is discussed in more sexual terms than for men and boys.</description><identifier>ISSN: 0264-410X</identifier><identifier>EISSN: 1873-2518</identifier><identifier>DOI: 10.1016/j.vaccine.2015.05.017</identifier><identifier>PMID: 26036946</identifier><language>eng</language><publisher>Netherlands: Elsevier India Pvt Ltd</publisher><subject>Allergy and Immunology ; Cervical cancer ; Clustering ; Concept co-occurrence ; Female ; Girls ; Health Education ; Health Knowledge, Attitudes, Practice ; HPV vaccine websites ; Human papillomavirus ; Humans ; Immunization ; Internet ; Male ; Models, Statistical ; Network analysis ; Papillomavirus Infections - complications ; Papillomavirus Infections - epidemiology ; Papillomavirus Infections - prevention &amp; control ; Papillomavirus Vaccines - adverse effects ; Papillomavirus Vaccines - immunology ; Semantic network analysis ; Semantics ; Sexual Behavior ; Side effects ; Statistical analysis ; Studies ; Uterine Cervical Neoplasms - epidemiology ; Uterine Cervical Neoplasms - etiology ; Uterine Cervical Neoplasms - prevention &amp; control ; Vaccination - adverse effects ; Vaccination - methods ; Vaccination - psychology ; Vaccines ; Websites ; Women</subject><ispartof>Vaccine, 2015-06, Vol.33 (29), p.3354-3359</ispartof><rights>Elsevier Ltd</rights><rights>2015 Elsevier Ltd</rights><rights>Copyright © 2015 Elsevier Ltd. 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Objective To determine how HPV vaccine information is presented online and what concepts co-occur. Methods A semantic network analysis of the words in first-page Google search results was conducted using three negative, three neutral, and three positive search terms for 10 base concepts such as HPV vaccine , and HPV immunizations . In total, 223 of the 300 websites retrieved met inclusion requirements. Website information was analyzed using network statistics to determine what words most frequently appear, which words co-occur, and the sentiment of the words. Results High levels of word interconnectivity were found suggesting a rich set of semantic links and a very integrated set of concepts. Limited number of words held centrality indicating limited concept prominence. This dense network signifies concepts that are well connected. Negative words were most prevalent and were associated with describing the HPV vaccine's side-effects as well as the negative effects of HPV and cervical cancer. A smaller cluster focuses on reporting negative vaccine side-effects. Clustering shows the words women and girls closely located to the words sexually , virus , and infection. Discussion Information about the HPV vaccine online centered on a limited number of concepts. HPV vaccine benefits as well as the risks of HPV, including severity and susceptibility, were centrally presented. 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Objective To determine how HPV vaccine information is presented online and what concepts co-occur. Methods A semantic network analysis of the words in first-page Google search results was conducted using three negative, three neutral, and three positive search terms for 10 base concepts such as HPV vaccine , and HPV immunizations . In total, 223 of the 300 websites retrieved met inclusion requirements. Website information was analyzed using network statistics to determine what words most frequently appear, which words co-occur, and the sentiment of the words. Results High levels of word interconnectivity were found suggesting a rich set of semantic links and a very integrated set of concepts. Limited number of words held centrality indicating limited concept prominence. This dense network signifies concepts that are well connected. Negative words were most prevalent and were associated with describing the HPV vaccine's side-effects as well as the negative effects of HPV and cervical cancer. A smaller cluster focuses on reporting negative vaccine side-effects. Clustering shows the words women and girls closely located to the words sexually , virus , and infection. Discussion Information about the HPV vaccine online centered on a limited number of concepts. HPV vaccine benefits as well as the risks of HPV, including severity and susceptibility, were centrally presented. Word cluster results imply that HPV vaccine information for women and girls is discussed in more sexual terms than for men and boys.</abstract><cop>Netherlands</cop><pub>Elsevier India Pvt Ltd</pub><pmid>26036946</pmid><doi>10.1016/j.vaccine.2015.05.017</doi><tpages>6</tpages><orcidid>https://orcid.org/0000-0002-3728-8752</orcidid></addata></record>
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subjects Allergy and Immunology
Cervical cancer
Clustering
Concept co-occurrence
Female
Girls
Health Education
Health Knowledge, Attitudes, Practice
HPV vaccine websites
Human papillomavirus
Humans
Immunization
Internet
Male
Models, Statistical
Network analysis
Papillomavirus Infections - complications
Papillomavirus Infections - epidemiology
Papillomavirus Infections - prevention & control
Papillomavirus Vaccines - adverse effects
Papillomavirus Vaccines - immunology
Semantic network analysis
Semantics
Sexual Behavior
Side effects
Statistical analysis
Studies
Uterine Cervical Neoplasms - epidemiology
Uterine Cervical Neoplasms - etiology
Uterine Cervical Neoplasms - prevention & control
Vaccination - adverse effects
Vaccination - methods
Vaccination - psychology
Vaccines
Websites
Women
title Exploring the presentation of HPV information online: A semantic network analysis of websites
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