Assessing the Predictive Power of Technology Adoption Life Cycle Model in Nigerian Telecom Market
Technology Adoption Life Cycle Model (TALCM) has proved to be a useful marketing tool for technology products. However the model was developed and mostly tested in developed markets. Against the backdrop, this research examines the viability of the model in new environments. Hence, the Nigerian GSM...
Gespeichert in:
| Veröffentlicht in: | International journal of innovation, management and technology management and technology, 2011-08, Vol.2 (4), p.348-353 |
|---|---|
| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 353 |
|---|---|
| container_issue | 4 |
| container_start_page | 348 |
| container_title | International journal of innovation, management and technology |
| container_volume | 2 |
| creator | Ahmad, Aminu |
| description | Technology Adoption Life Cycle Model (TALCM) has proved to be a useful marketing tool for technology products. However the model was developed and mostly tested in developed markets. Against the backdrop, this research examines the viability of the model in new environments. Hence, the Nigerian GSM market present a fertile ground given its contrasting features from where the model was developed and frequently tested. The research relied on secondary data largely drawn from regulatory/operators' disclosure. The paper compares GSM operators marketing effort vis-a-vis TALCM prescriptions in relation with their market share for early and middle stages. Result indicates perfect correlation between compliance with the models' prescription and operators' market share. In essence, analysis of operators marketing effort and market share suggest the robustness of the model especially in the early stage where operators marketing effort were more divergent. |
| doi_str_mv | 10.7763/IJIMT.2011.V2.157 |
| format | Article |
| fullrecord | <record><control><sourceid>proquest</sourceid><recordid>TN_cdi_proquest_miscellaneous_1701109320</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>1513505446</sourcerecordid><originalsourceid>FETCH-LOGICAL-p660-7aca2e12c725167e5a7f6f494be5ed0f6066d0d954f1c77ca61636f6ae89e6ec3</originalsourceid><addsrcrecordid>eNqFkD1PwzAYhD2ARFX6A9g8siT483UzVhUfRSkwRKyVcV63BjcucQrqvycS7Ex3Jz13wxFyxVlpDMib1eNq3ZSCcV6-ipJrc0YmY2IFE2p-QWY5vzPGuAQQSkyIXeSMOYduS4cd0pce2-CG8DXa9I09TZ426HZdiml7oos2HYaQOloHj3R5chHpOrUYaejoU9hiH2w3FiK6tKdr23_gcEnOvY0ZZ386Jc3dbbN8KOrn-9VyURcHAFYY66xALpwRmoNBbY0Hryr1hhpb5oEBtKyttPLcGeMscJDgweK8QkAnp-T6d_bQp88j5mGzD9lhjLbDdMwbbsZLWCUF-x_VXGqmlQL5A0YGZbk</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1513505446</pqid></control><display><type>article</type><title>Assessing the Predictive Power of Technology Adoption Life Cycle Model in Nigerian Telecom Market</title><source>Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals</source><creator>Ahmad, Aminu</creator><creatorcontrib>Ahmad, Aminu</creatorcontrib><description>Technology Adoption Life Cycle Model (TALCM) has proved to be a useful marketing tool for technology products. However the model was developed and mostly tested in developed markets. Against the backdrop, this research examines the viability of the model in new environments. Hence, the Nigerian GSM market present a fertile ground given its contrasting features from where the model was developed and frequently tested. The research relied on secondary data largely drawn from regulatory/operators' disclosure. The paper compares GSM operators marketing effort vis-a-vis TALCM prescriptions in relation with their market share for early and middle stages. Result indicates perfect correlation between compliance with the models' prescription and operators' market share. In essence, analysis of operators marketing effort and market share suggest the robustness of the model especially in the early stage where operators marketing effort were more divergent.</description><identifier>ISSN: 2010-0248</identifier><identifier>DOI: 10.7763/IJIMT.2011.V2.157</identifier><language>eng</language><subject>Life cycle engineering ; Marketing ; Markets ; Mathematical models ; Operators ; Robustness ; Technology utilization</subject><ispartof>International journal of innovation, management and technology, 2011-08, Vol.2 (4), p.348-353</ispartof><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780,27901,27902</link.rule.ids></links><search><creatorcontrib>Ahmad, Aminu</creatorcontrib><title>Assessing the Predictive Power of Technology Adoption Life Cycle Model in Nigerian Telecom Market</title><title>International journal of innovation, management and technology</title><description>Technology Adoption Life Cycle Model (TALCM) has proved to be a useful marketing tool for technology products. However the model was developed and mostly tested in developed markets. Against the backdrop, this research examines the viability of the model in new environments. Hence, the Nigerian GSM market present a fertile ground given its contrasting features from where the model was developed and frequently tested. The research relied on secondary data largely drawn from regulatory/operators' disclosure. The paper compares GSM operators marketing effort vis-a-vis TALCM prescriptions in relation with their market share for early and middle stages. Result indicates perfect correlation between compliance with the models' prescription and operators' market share. In essence, analysis of operators marketing effort and market share suggest the robustness of the model especially in the early stage where operators marketing effort were more divergent.</description><subject>Life cycle engineering</subject><subject>Marketing</subject><subject>Markets</subject><subject>Mathematical models</subject><subject>Operators</subject><subject>Robustness</subject><subject>Technology utilization</subject><issn>2010-0248</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2011</creationdate><recordtype>article</recordtype><recordid>eNqFkD1PwzAYhD2ARFX6A9g8siT483UzVhUfRSkwRKyVcV63BjcucQrqvycS7Ex3Jz13wxFyxVlpDMib1eNq3ZSCcV6-ipJrc0YmY2IFE2p-QWY5vzPGuAQQSkyIXeSMOYduS4cd0pce2-CG8DXa9I09TZ426HZdiml7oos2HYaQOloHj3R5chHpOrUYaejoU9hiH2w3FiK6tKdr23_gcEnOvY0ZZ386Jc3dbbN8KOrn-9VyURcHAFYY66xALpwRmoNBbY0Hryr1hhpb5oEBtKyttPLcGeMscJDgweK8QkAnp-T6d_bQp88j5mGzD9lhjLbDdMwbbsZLWCUF-x_VXGqmlQL5A0YGZbk</recordid><startdate>20110801</startdate><enddate>20110801</enddate><creator>Ahmad, Aminu</creator><scope>7SP</scope><scope>7SU</scope><scope>7TA</scope><scope>8FD</scope><scope>C1K</scope><scope>FR3</scope><scope>JG9</scope><scope>L7M</scope></search><sort><creationdate>20110801</creationdate><title>Assessing the Predictive Power of Technology Adoption Life Cycle Model in Nigerian Telecom Market</title><author>Ahmad, Aminu</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-p660-7aca2e12c725167e5a7f6f494be5ed0f6066d0d954f1c77ca61636f6ae89e6ec3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2011</creationdate><topic>Life cycle engineering</topic><topic>Marketing</topic><topic>Markets</topic><topic>Mathematical models</topic><topic>Operators</topic><topic>Robustness</topic><topic>Technology utilization</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Ahmad, Aminu</creatorcontrib><collection>Electronics & Communications Abstracts</collection><collection>Environmental Engineering Abstracts</collection><collection>Materials Business File</collection><collection>Technology Research Database</collection><collection>Environmental Sciences and Pollution Management</collection><collection>Engineering Research Database</collection><collection>Materials Research Database</collection><collection>Advanced Technologies Database with Aerospace</collection><jtitle>International journal of innovation, management and technology</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Ahmad, Aminu</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Assessing the Predictive Power of Technology Adoption Life Cycle Model in Nigerian Telecom Market</atitle><jtitle>International journal of innovation, management and technology</jtitle><date>2011-08-01</date><risdate>2011</risdate><volume>2</volume><issue>4</issue><spage>348</spage><epage>353</epage><pages>348-353</pages><issn>2010-0248</issn><abstract>Technology Adoption Life Cycle Model (TALCM) has proved to be a useful marketing tool for technology products. However the model was developed and mostly tested in developed markets. Against the backdrop, this research examines the viability of the model in new environments. Hence, the Nigerian GSM market present a fertile ground given its contrasting features from where the model was developed and frequently tested. The research relied on secondary data largely drawn from regulatory/operators' disclosure. The paper compares GSM operators marketing effort vis-a-vis TALCM prescriptions in relation with their market share for early and middle stages. Result indicates perfect correlation between compliance with the models' prescription and operators' market share. In essence, analysis of operators marketing effort and market share suggest the robustness of the model especially in the early stage where operators marketing effort were more divergent.</abstract><doi>10.7763/IJIMT.2011.V2.157</doi><tpages>6</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 2010-0248 |
| ispartof | International journal of innovation, management and technology, 2011-08, Vol.2 (4), p.348-353 |
| issn | 2010-0248 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_1701109320 |
| source | Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals |
| subjects | Life cycle engineering Marketing Markets Mathematical models Operators Robustness Technology utilization |
| title | Assessing the Predictive Power of Technology Adoption Life Cycle Model in Nigerian Telecom Market |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-06T13%3A38%3A47IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Assessing%20the%20Predictive%20Power%20of%20Technology%20Adoption%20Life%20Cycle%20Model%20in%20Nigerian%20Telecom%20Market&rft.jtitle=International%20journal%20of%20innovation,%20management%20and%20technology&rft.au=Ahmad,%20Aminu&rft.date=2011-08-01&rft.volume=2&rft.issue=4&rft.spage=348&rft.epage=353&rft.pages=348-353&rft.issn=2010-0248&rft_id=info:doi/10.7763/IJIMT.2011.V2.157&rft_dat=%3Cproquest%3E1513505446%3C/proquest%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=1513505446&rft_id=info:pmid/&rfr_iscdi=true |