Visitors of two types of museums: A segmentation study

► Bagged Clustering method is an alternative and effective method to clustering. ► The clustering method adopted is suitable when binary data are used. ► An ad hoc survey collected binary data on motivations in visiting two museums. ► Visitors of two types of museums are clustered with respect to th...

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Veröffentlicht in:	Expert systems with applications 2013-05, Vol.40 (6), p.2224-2232
Hauptverfasser:	Brida, Juan Gabriel, Disegna, Marta, Scuderi, Raffaele
Format:	Artikel
Sprache:	eng
Schlagworte:	Applied sciences Bagged Clustering Clusters Computer science control theory systems Data processing. List processing. Character string processing Economics Exact sciences and technology Firm modelling Logit models Marketing Markets Memory organisation. Data processing Motivation Museum Museums Operational research and scientific management Operational research. Management science Partitioning Policies Segmentation Software
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