Demographic profile and purchasing outcomes of fashion conscious consumers in Croatia

The purpose of this research is to gain better insights into the relationships between demographics, fashion consciousness and clothing purchases. The data, collected from a consumer survey carried out in Croatia, were analysed using multiple regression analysis and one-way analysis of variance (ANO...

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Veröffentlicht in:	Ekonomski pregled 2015, Vol.66 (2), p.103-118
Hauptverfasser:	Anic, Ivan Damir, Mihic, Mirela
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behaviour Consumerism Consumers Croatia Demographic indicators Fashion Regression analysis Women Youth
Online-Zugang:	Volltext
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