Absorptive capacity and performance: The role of customer relationship and technological capabilities in high-tech SMEs

This study focuses on how the interplay between a firm's absorptive capacity (ACAP), and its technological and customer relationship capability contributes to its overall performance. Using structural equation modeling in a sample of 158 firms (316 questionnaires, two respondents per firm) from...

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Veröffentlicht in:	Industrial marketing management 2015-05, Vol.47, p.134-142
Hauptverfasser:	Tzokas, Nikolaos, Kim, Young Ah, Akbar, Hammad, Al-Dajani, Haya
Format:	Artikel
Sprache:	eng
Schlagworte:	Absorptive capacity Customer relationship capability Customer relationship management Financial performance High tech Marketing Organizational effectiveness Product development Profitability Public relations Small & medium sized enterprises-SME Small and medium sized enterprises SMEs Studies Technological capability
Online-Zugang:	Volltext
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