Potential effectiveness of anti-smoking advertisement types in ten low and middle income countries: Do demographics, smoking characteristics and cultural differences matter?
Unlike high income countries, there is limited research to guide selection of anti-tobacco mass media campaigns in low and middle income countries, although some work suggests that messages emphasizing serious health harms perform better than other message types. This study aimed to determine whethe...
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Veröffentlicht in: | Social science & medicine (1982) 2013-12, Vol.98, p.204-213 |
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Format: | Artikel |
Sprache: | eng |
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