Integrating evidence based practices into public relations education

•The quasi-experimental study involves undergraduate public relations students from three different universities.•Integrating an evidence-based approach improves the competence of communications counsel.•Findings suggest more proactive engagement to teach students the skills and knowledge is needed....

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Veröffentlicht in:	Public relations review 2013-09, Vol.39 (3), p.235-237
Hauptverfasser:	Freberg, Karen, Remund, David, Keltner-Previs, Kathy
Format:	Artikel
Sprache:	eng
Schlagworte:	Communication Education Evidence based practice Impact analysis Integration Pedagogy Public relations Public relations education Social media Students Studies
Online-Zugang:	Volltext
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