Identifying Product Attributes and Consumer Attitudes that Impact Willingness to pay for a Nutraceutical-Rich Juice Product

The impact of participant characteristics and product sensory attributes on willingness to pay (WTP) for a nutraceutical‐rich juice blend (75% Concord grapes + 12% pomegranate + 13% black cherry) was measured using sensory evaluations and a nonhypothetical Becker–DeGroot–Marschak mechanism. Particip...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of sensory studies 2015-04, Vol.30 (2), p.156-168
Hauptverfasser:	Lawless, L.J.R., Drichoutis, A.C., Nayga Jr, R.M., Threlfall, R.T., Meullenet, J.F.
Format:	Artikel
Sprache:	eng
Schlagworte:	Functional foods & nutraceuticals Preferences Product introduction Prunus Target markets Willingness to pay
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!