Search-based peer firms: Aggregating investor perceptions through internet co-searches

Applying a “co-search” algorithm to Internet traffic at the SEC׳s EDGAR website, we develop a novel method for identifying economically related peer firms and for measuring their relative importance. Our results show that firms appearing in chronologically adjacent searches by the same individual (S...

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Veröffentlicht in:Journal of financial economics 2015-05, Vol.116 (2), p.410-431
Hauptverfasser: Lee, Charles M.C., Ma, Paul, Wang, Charles C.Y.
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description Applying a “co-search” algorithm to Internet traffic at the SEC׳s EDGAR website, we develop a novel method for identifying economically related peer firms and for measuring their relative importance. Our results show that firms appearing in chronologically adjacent searches by the same individual (Search-Based Peers or SBPs) are fundamentally similar on multiple dimensions. In direct tests, SBPs dominate GICS6 industry peers in explaining cross-sectional variations in base firms׳ out-of-sample: (a) stock returns, (b) valuation multiples, (c) growth rates, (d) R&D expenditures, (e) leverage, and (f) profitability ratios. We show that SBPs are not constrained by standard industry classification, and are more dynamic, pliable, and concentrated. We also show that co-search intensity captures the degree of similarity between firms. Our results highlight the potential of the collective wisdom of investors — extracted from co-search patterns — in addressing long-standing benchmarking problems in finance.
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subjects Algorithms
Benchmarks
Co-search
EDGAR search traffic
Growth rates
Industry classification
Internet
Investors
Peer firm
Peers
Perception
Perceptions
Profitability
Research & development expenditures
Revealed preference
Searches
Stock returns
Studies
Websites
title Search-based peer firms: Aggregating investor perceptions through internet co-searches
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