Investigating the joint choice behavior of intercity transport mode and high-speed rail cabin with a strategy map
Summary This paper investigates the joint choice behavior of intercity transport modes and high‐speed rail cabin class within a two‐dimensional choice structure. Although numerous studies have been conducted on the mode choice behavior, little is known about the influence of cabin class on their int...
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| Veröffentlicht in: | Journal of advanced transportation 2015-04, Vol.49 (3), p.297-308 |
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| container_title | Journal of advanced transportation |
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| creator | Yang, Chih-Wen Tsai, Ming-Chih Chang, Cheng-Chih |
| description | Summary
This paper investigates the joint choice behavior of intercity transport modes and high‐speed rail cabin class within a two‐dimensional choice structure. Although numerous studies have been conducted on the mode choice behavior, little is known about the influence of cabin class on their intercity traveling choice. Hence, this study is conducted with a revealed preference survey to investigate the intercity traveling behavior for the western corridor of Taiwan. The results of nested logit model reveal that a cabin strategy has a more significant influence on cabin choice than on mode choice. Furthermore, this study proposes a new strategy map concept to assist transport operators in defining and implementing their pricing strategies. The results suggest that to capture a higher market share, high‐speed rail operators should choose an active price reduction strategy, while bus and rail operators are advised to implement a passive price increase strategy to raise unit revenue. Copyright © 2014 John Wiley & Sons, Ltd. |
| doi_str_mv | 10.1002/atr.1264 |
| format | Article |
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This paper investigates the joint choice behavior of intercity transport modes and high‐speed rail cabin class within a two‐dimensional choice structure. Although numerous studies have been conducted on the mode choice behavior, little is known about the influence of cabin class on their intercity traveling choice. Hence, this study is conducted with a revealed preference survey to investigate the intercity traveling behavior for the western corridor of Taiwan. The results of nested logit model reveal that a cabin strategy has a more significant influence on cabin choice than on mode choice. Furthermore, this study proposes a new strategy map concept to assist transport operators in defining and implementing their pricing strategies. The results suggest that to capture a higher market share, high‐speed rail operators should choose an active price reduction strategy, while bus and rail operators are advised to implement a passive price increase strategy to raise unit revenue. Copyright © 2014 John Wiley & Sons, Ltd.</description><identifier>ISSN: 0197-6729</identifier><identifier>EISSN: 2042-3195</identifier><identifier>DOI: 10.1002/atr.1264</identifier><identifier>CODEN: JATRDC</identifier><language>eng</language><publisher>London: Blackwell Publishing Ltd</publisher><subject>cabin choice ; Cabins ; Corridors ; High speed rail ; High speed trains ; Markets ; mode choice ; multilevel choice dimensions ; nested logit model ; Operators ; Rail transportation ; Railroad transportation ; Strategy ; strategy map ; Transport ; Transportation</subject><ispartof>Journal of advanced transportation, 2015-04, Vol.49 (3), p.297-308</ispartof><rights>Copyright © 2014 John Wiley & Sons, Ltd.</rights><rights>Copyright © 2015 John Wiley & Sons, Ltd.</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c4684-7fff5f60089d153c790ea27fb51312e7768c1568a53117a85054f04bbb6322e3</citedby><cites>FETCH-LOGICAL-c4684-7fff5f60089d153c790ea27fb51312e7768c1568a53117a85054f04bbb6322e3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://onlinelibrary.wiley.com/doi/pdf/10.1002%2Fatr.1264$$EPDF$$P50$$Gwiley$$H</linktopdf><linktohtml>$$Uhttps://onlinelibrary.wiley.com/doi/full/10.1002%2Fatr.1264$$EHTML$$P50$$Gwiley$$H</linktohtml><link.rule.ids>314,780,784,1417,27923,27924,45573,45574</link.rule.ids></links><search><creatorcontrib>Yang, Chih-Wen</creatorcontrib><creatorcontrib>Tsai, Ming-Chih</creatorcontrib><creatorcontrib>Chang, Cheng-Chih</creatorcontrib><title>Investigating the joint choice behavior of intercity transport mode and high-speed rail cabin with a strategy map</title><title>Journal of advanced transportation</title><addtitle>J. Adv. Transp</addtitle><description>Summary
This paper investigates the joint choice behavior of intercity transport modes and high‐speed rail cabin class within a two‐dimensional choice structure. Although numerous studies have been conducted on the mode choice behavior, little is known about the influence of cabin class on their intercity traveling choice. Hence, this study is conducted with a revealed preference survey to investigate the intercity traveling behavior for the western corridor of Taiwan. The results of nested logit model reveal that a cabin strategy has a more significant influence on cabin choice than on mode choice. Furthermore, this study proposes a new strategy map concept to assist transport operators in defining and implementing their pricing strategies. The results suggest that to capture a higher market share, high‐speed rail operators should choose an active price reduction strategy, while bus and rail operators are advised to implement a passive price increase strategy to raise unit revenue. Copyright © 2014 John Wiley & Sons, Ltd.</description><subject>cabin choice</subject><subject>Cabins</subject><subject>Corridors</subject><subject>High speed rail</subject><subject>High speed trains</subject><subject>Markets</subject><subject>mode choice</subject><subject>multilevel choice dimensions</subject><subject>nested logit model</subject><subject>Operators</subject><subject>Rail transportation</subject><subject>Railroad transportation</subject><subject>Strategy</subject><subject>strategy map</subject><subject>Transport</subject><subject>Transportation</subject><issn>0197-6729</issn><issn>2042-3195</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2015</creationdate><recordtype>article</recordtype><recordid>eNp10N9LHDEQB_BQKvRqBf-EQF_6spofm2TzKOdPEAU9aN9CNje5zXVvsyY59f57VyyWCn0aGD4zzHwROqTkiBLCjm1JR5TJ-hOaMVKzilMtPqMZoVpVUjH9BX3NeU0I10LXM_RwNTxCLmFlSxhWuHSA1zEMBbsuBge4hc4-hphw9HhqQ3Kh7HBJdshjTAVv4hKwHZa4C6uuyiPAEicbeuxsGwb8FEqHLc7TQIHVDm_s-A3tedtnOPhT99Hi_Gwxv6yuby-u5ifXlatlU1fKey-8JKTRSyq4U5qAZcq3gnLKQCnZOCpkYwWnVNlGEFF7UrdtKzljwPfRj7e1Y4oP2-lFswnZQd_bAeI2GyoboZTSVE70-we6jts0TMdNSuqG05rJvwtdijkn8GZMYWPTzlBiXqM3U_TmNfqJVm_0KfSw-68zJ4u7f33IBZ7fvU2_jVRcCfPz5sL8InfqdL7Q5p6_ADEck9I</recordid><startdate>201504</startdate><enddate>201504</enddate><creator>Yang, Chih-Wen</creator><creator>Tsai, Ming-Chih</creator><creator>Chang, Cheng-Chih</creator><general>Blackwell Publishing Ltd</general><general>Hindawi Limited</general><scope>BSCLL</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7ST</scope><scope>8FD</scope><scope>C1K</scope><scope>FR3</scope><scope>KR7</scope><scope>SOI</scope></search><sort><creationdate>201504</creationdate><title>Investigating the joint choice behavior of intercity transport mode and high-speed rail cabin with a strategy map</title><author>Yang, Chih-Wen ; Tsai, Ming-Chih ; Chang, Cheng-Chih</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c4684-7fff5f60089d153c790ea27fb51312e7768c1568a53117a85054f04bbb6322e3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2015</creationdate><topic>cabin choice</topic><topic>Cabins</topic><topic>Corridors</topic><topic>High speed rail</topic><topic>High speed trains</topic><topic>Markets</topic><topic>mode choice</topic><topic>multilevel choice dimensions</topic><topic>nested logit model</topic><topic>Operators</topic><topic>Rail transportation</topic><topic>Railroad transportation</topic><topic>Strategy</topic><topic>strategy map</topic><topic>Transport</topic><topic>Transportation</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Yang, Chih-Wen</creatorcontrib><creatorcontrib>Tsai, Ming-Chih</creatorcontrib><creatorcontrib>Chang, Cheng-Chih</creatorcontrib><collection>Istex</collection><collection>CrossRef</collection><collection>Environment Abstracts</collection><collection>Technology Research Database</collection><collection>Environmental Sciences and Pollution Management</collection><collection>Engineering Research Database</collection><collection>Civil Engineering Abstracts</collection><collection>Environment Abstracts</collection><jtitle>Journal of advanced transportation</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Yang, Chih-Wen</au><au>Tsai, Ming-Chih</au><au>Chang, Cheng-Chih</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Investigating the joint choice behavior of intercity transport mode and high-speed rail cabin with a strategy map</atitle><jtitle>Journal of advanced transportation</jtitle><addtitle>J. Adv. Transp</addtitle><date>2015-04</date><risdate>2015</risdate><volume>49</volume><issue>3</issue><spage>297</spage><epage>308</epage><pages>297-308</pages><issn>0197-6729</issn><eissn>2042-3195</eissn><coden>JATRDC</coden><abstract>Summary
This paper investigates the joint choice behavior of intercity transport modes and high‐speed rail cabin class within a two‐dimensional choice structure. Although numerous studies have been conducted on the mode choice behavior, little is known about the influence of cabin class on their intercity traveling choice. Hence, this study is conducted with a revealed preference survey to investigate the intercity traveling behavior for the western corridor of Taiwan. The results of nested logit model reveal that a cabin strategy has a more significant influence on cabin choice than on mode choice. Furthermore, this study proposes a new strategy map concept to assist transport operators in defining and implementing their pricing strategies. The results suggest that to capture a higher market share, high‐speed rail operators should choose an active price reduction strategy, while bus and rail operators are advised to implement a passive price increase strategy to raise unit revenue. Copyright © 2014 John Wiley & Sons, Ltd.</abstract><cop>London</cop><pub>Blackwell Publishing Ltd</pub><doi>10.1002/atr.1264</doi><tpages>12</tpages><oa>free_for_read</oa></addata></record> |
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| ispartof | Journal of advanced transportation, 2015-04, Vol.49 (3), p.297-308 |
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| language | eng |
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| source | Wiley Online Library Journals Frontfile Complete; Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals |
| subjects | cabin choice Cabins Corridors High speed rail High speed trains Markets mode choice multilevel choice dimensions nested logit model Operators Rail transportation Railroad transportation Strategy strategy map Transport Transportation |
| title | Investigating the joint choice behavior of intercity transport mode and high-speed rail cabin with a strategy map |
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