Communication strategies to overcome functional and psychological resistance to Internet banking

This paper aims to investigate how customers experiencing different kinds of resistance to Internet banking perceive the information and guidance offered by the service provider. A postal survey was conducted and 251 effective responses from Internet banking non-users were received. Based on the ear...

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Veröffentlicht in:	International journal of information management 2009-04, Vol.29 (2), p.111-118
Hauptverfasser:	Laukkanen, Tommi, Sinkkonen, Suvi, Laukkanen, Pekka
Format:	Artikel
Sprache:	eng
Schlagworte:	Adoption Analysis Banking Barriers Consumer behavior Electronic banking Electronic commerce Exact sciences and technology Information and communication sciences Information science. Documentation Innovations Internet Library and information science. General aspects Resistance Sciences and techniques of general use Studies Use and user studies. Information needs User behaviour
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