Big Five Personality Traits and Responses to Persuasive Appeals: Results from Voter Turnout Experiments
We examine whether Big Five personality traits are associated with heterogeneous responses to commonly used Get-Out-The-Vote (GOTV) appeals in both a survey and a field experiment. The results suggest that Big Five personality traits affect how people respond to the costs and benefits of voting high...
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| Veröffentlicht in: | Political behavior 2013-12, Vol.35 (4), p.687-728 |
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| container_title | Political behavior |
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| creator | Gerber, Alan S. Huber, Gregory A. Doherty, David Dowling, Conor M. Panagopoulos, Costas |
| description | We examine whether Big Five personality traits are associated with heterogeneous responses to commonly used Get-Out-The-Vote (GOTV) appeals in both a survey and a field experiment. The results suggest that Big Five personality traits affect how people respond to the costs and benefits of voting highlighted in GOTV appeals. Our evidence also suggests that one trait—Openness—is associated with broad persuasibility, while others shape responses to particular types of messages. In some cases the conditioning effects of Big Five traits are substantial. For example, in the one-voter households (HHs) included in our field experiment, we find that a mailer that raised the specter of social sanctions increased the likelihood of voting by a statistically greater amount among those scoring high on Openness. The findings constitute an important step forward in understanding how core personality traits shape responses to various aspects of the act of voting. |
| doi_str_mv | 10.1007/s11109-012-9216-y |
| format | Article |
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The results suggest that Big Five personality traits affect how people respond to the costs and benefits of voting highlighted in GOTV appeals. Our evidence also suggests that one trait—Openness—is associated with broad persuasibility, while others shape responses to particular types of messages. In some cases the conditioning effects of Big Five traits are substantial. For example, in the one-voter households (HHs) included in our field experiment, we find that a mailer that raised the specter of social sanctions increased the likelihood of voting by a statistically greater amount among those scoring high on Openness. The findings constitute an important step forward in understanding how core personality traits shape responses to various aspects of the act of voting.</description><subject>Agreeableness</subject><subject>Civic duty</subject><subject>Conditioning</subject><subject>Cost-Benefit Analysis</subject><subject>Emotional stability</subject><subject>Experiments</subject><subject>Extroversion</subject><subject>Field experiments</subject><subject>Group pressure</subject><subject>Households</subject><subject>Original Paper</subject><subject>Personality</subject><subject>Personality psychology</subject><subject>Personality traits</subject><subject>Political Science</subject><subject>Political Science and International Relations</subject><subject>Political Science and International Studies</subject><subject>Sanctions</subject><subject>Sociology</subject><subject>Voter behavior</subject><subject>Voter Turnout</subject><subject>Voting</subject><subject>Voting behavior</subject><issn>0190-9320</issn><issn>1573-6687</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2013</creationdate><recordtype>article</recordtype><sourceid>7UB</sourceid><sourceid>8G5</sourceid><sourceid>BENPR</sourceid><sourceid>GUQSH</sourceid><sourceid>M2O</sourceid><recordid>eNp90EGL1DAUB_AiCo6rH8CDEPDipet7SZo23tZl1xUWFBm9hkzndejQaWpeujjf3tSKiAdPufz-7738i-IlwiUC1G8ZEcGWgLK0Ek15flRssKpVaUxTPy42gBZKqyQ8LZ4xHwFySjWb4vC-P4jb_oHEZ4ocRj_06Sy20feJhR_34gvxFEYmFin8MrPnhV9NE_mB3y1gHjLuYjiJbyFRFNs5jmFO4ubHRLE_0Zj4efGky5xe_H4viq-3N9vru_L-04eP11f3ZatqTKXRjZW-1QZlu-vQUIu-0QTGVCB3FUIFtdS-2ulmvwesrDS7SlqVPekOSF0Ub9a5UwzfZ-LkTj23NAx-pDCzQ9MA6iYHMn39Dz2GfHi-zqHWtTbWNovCVbUxMEfq3JS_5OPZIbilerdW73L1bqnenXNGrhnOdjxQ_Gvyf0Kv1tCRU4h_tmhlKoXGqp8484_S</recordid><startdate>20131201</startdate><enddate>20131201</enddate><creator>Gerber, Alan S.</creator><creator>Huber, Gregory A.</creator><creator>Doherty, David</creator><creator>Dowling, Conor M.</creator><creator>Panagopoulos, Costas</creator><general>Springer Science+Business Media</general><general>Springer US</general><general>Springer Nature B.V</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0-V</scope><scope>3V.</scope><scope>7UB</scope><scope>7XB</scope><scope>88G</scope><scope>88J</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8G5</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ALSLI</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>CCPQU</scope><scope>DPSOV</scope><scope>DWQXO</scope><scope>FYUFA</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>KC-</scope><scope>M2L</scope><scope>M2M</scope><scope>M2O</scope><scope>M2R</scope><scope>MBDVC</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>PSYQQ</scope><scope>Q9U</scope></search><sort><creationdate>20131201</creationdate><title>Big Five Personality Traits and Responses to Persuasive Appeals: Results from Voter Turnout Experiments</title><author>Gerber, Alan S. ; Huber, Gregory A. ; Doherty, David ; Dowling, Conor M. ; Panagopoulos, Costas</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c371t-64892ac4612cbf16ec1a84e066502b51050724a5b48dd015926b5293612e4f0e3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2013</creationdate><topic>Agreeableness</topic><topic>Civic duty</topic><topic>Conditioning</topic><topic>Cost-Benefit Analysis</topic><topic>Emotional stability</topic><topic>Experiments</topic><topic>Extroversion</topic><topic>Field experiments</topic><topic>Group pressure</topic><topic>Households</topic><topic>Original Paper</topic><topic>Personality</topic><topic>Personality psychology</topic><topic>Personality traits</topic><topic>Political Science</topic><topic>Political Science and International Relations</topic><topic>Political Science and International Studies</topic><topic>Sanctions</topic><topic>Sociology</topic><topic>Voter behavior</topic><topic>Voter Turnout</topic><topic>Voting</topic><topic>Voting behavior</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Gerber, Alan S.</creatorcontrib><creatorcontrib>Huber, Gregory A.</creatorcontrib><creatorcontrib>Doherty, David</creatorcontrib><creatorcontrib>Dowling, Conor M.</creatorcontrib><creatorcontrib>Panagopoulos, Costas</creatorcontrib><collection>CrossRef</collection><collection>ProQuest Social Sciences Premium Collection</collection><collection>ProQuest Central (Corporate)</collection><collection>Worldwide Political Science Abstracts</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Psychology Database (Alumni)</collection><collection>Social Science Database (Alumni Edition)</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>Research Library (Alumni Edition)</collection><collection>ProQuest Central (Alumni)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Social Science Premium Collection (Proquest) (PQ_SDU_P3)</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>ProQuest One Community College</collection><collection>Politics Collection</collection><collection>ProQuest Central</collection><collection>Health Research Premium Collection</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>ProQuest Politics Collection</collection><collection>ProQuest Political Science Database</collection><collection>Psychology Database</collection><collection>ProQuest Research Library</collection><collection>Social Science Database</collection><collection>Research Library (Corporate)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest One Psychology</collection><collection>ProQuest Central Basic</collection><jtitle>Political behavior</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Gerber, Alan S.</au><au>Huber, Gregory A.</au><au>Doherty, David</au><au>Dowling, Conor M.</au><au>Panagopoulos, Costas</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Big Five Personality Traits and Responses to Persuasive Appeals: Results from Voter Turnout Experiments</atitle><jtitle>Political behavior</jtitle><stitle>Polit Behav</stitle><date>2013-12-01</date><risdate>2013</risdate><volume>35</volume><issue>4</issue><spage>687</spage><epage>728</epage><pages>687-728</pages><issn>0190-9320</issn><eissn>1573-6687</eissn><coden>POBEDD</coden><abstract>We examine whether Big Five personality traits are associated with heterogeneous responses to commonly used Get-Out-The-Vote (GOTV) appeals in both a survey and a field experiment. The results suggest that Big Five personality traits affect how people respond to the costs and benefits of voting highlighted in GOTV appeals. Our evidence also suggests that one trait—Openness—is associated with broad persuasibility, while others shape responses to particular types of messages. In some cases the conditioning effects of Big Five traits are substantial. For example, in the one-voter households (HHs) included in our field experiment, we find that a mailer that raised the specter of social sanctions increased the likelihood of voting by a statistically greater amount among those scoring high on Openness. The findings constitute an important step forward in understanding how core personality traits shape responses to various aspects of the act of voting.</abstract><cop>Boston</cop><pub>Springer Science+Business Media</pub><doi>10.1007/s11109-012-9216-y</doi><tpages>42</tpages></addata></record> |
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| subjects | Agreeableness Civic duty Conditioning Cost-Benefit Analysis Emotional stability Experiments Extroversion Field experiments Group pressure Households Original Paper Personality Personality psychology Personality traits Political Science Political Science and International Relations Political Science and International Studies Sanctions Sociology Voter behavior Voter Turnout Voting Voting behavior |
| title | Big Five Personality Traits and Responses to Persuasive Appeals: Results from Voter Turnout Experiments |
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