Effects of DMO Coordination on Destination Brand Identity: A Mixed-Method Study on the City of Edinburgh

Academic literature has paid little attention to stakeholder coordination and branding from a supply-side perspective. This article tries to fill this gap by applying the concept of internal brand strength to destination brands and analyzing whether stakeholder coordination has an impact on the dest...

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Veröffentlicht in:	Journal of travel research 2013-03, Vol.52 (2), p.212-224
1. Verfasser:	Bregoli, Ilenia
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand equity Brand identification Coordination Marketing Organizations Stakeholders Strength Studies Tourism
Online-Zugang:	Volltext
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