Using Quantile Regression to Understand Visitor Spending

A common approach to assessing visitor expenditures is to use least squares regression analysis to determine statistically significant variables on which key market segments are identified for marketing purposes. This was earlier done by Wang for survey data based on expenditures by Mainland Chinese...

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Veröffentlicht in:Journal of travel research 2012-05, Vol.51 (3), p.278-288
Hauptverfasser: Lew, Alan A., Ng, Pin T.
Format: Artikel
Sprache:eng
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