Customer-Centric Science: Reporting Significant Research Results With Rigor, Relevance, and Practical Impact in Mind
In response to the ongoing concern regarding a science-practice gap, we propose a customer-centric approach to reporting significant research results that involves a sequence of three interdependent steps. The first step involves setting an alpha level (i.e., a priori Type I error rate) that conside...
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Veröffentlicht in: | Organizational research methods 2010-07, Vol.13 (3), p.515-539 |
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Sprache: | eng |
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