Keeping Control: The Importance of Nonverbal Expressions of Power by Organizational Spokespersons in Times of Crisis
This paper examines the impact of nonverbal expressions of power by organizational spokespersons during different crisis stages. Study 1 investigates how vocal nonverbal cues express power during crises and how this affects perceptions of spokespersons. The results illustrate that a spokesperson who...
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| Veröffentlicht in: | Journal of communication 2014-12, Vol.64 (6), p.1160-1180 |
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| container_title | Journal of communication |
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| creator | Claeys, An-Sofie Cauberghe, Verolien |
| description | This paper examines the impact of nonverbal expressions of power by organizational spokespersons during different crisis stages. Study 1 investigates how vocal nonverbal cues express power during crises and how this affects perceptions of spokespersons. The results illustrate that a spokesperson who speaks with a lowered voice pitch, which expresses power, appears more competent than one with a raised voice pitch. Study 2 examines the moderating influence of crisis stage on the impact of visual nonverbal cues. During a crisis, powerful nonverbal behaviors minimize reputational damage through an increase in perceived competence of the spokesperson. In the aftermath of a crisis, powerless nonverbal behaviors positively affect the organizational reputation through an intermediate effect on perceived sincerity of the spokesperson. |
| doi_str_mv | 10.1111/jcom.12122 |
| format | Article |
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Study 1 investigates how vocal nonverbal cues express power during crises and how this affects perceptions of spokespersons. The results illustrate that a spokesperson who speaks with a lowered voice pitch, which expresses power, appears more competent than one with a raised voice pitch. Study 2 examines the moderating influence of crisis stage on the impact of visual nonverbal cues. During a crisis, powerful nonverbal behaviors minimize reputational damage through an increase in perceived competence of the spokesperson. In the aftermath of a crisis, powerless nonverbal behaviors positively affect the organizational reputation through an intermediate effect on perceived sincerity of the spokesperson.</description><subject>Competence</subject><subject>Crisis Communication</subject><subject>Crisis management</subject><subject>Management of crises</subject><subject>Non-verbal communication</subject><subject>Nonverbal Communication</subject><subject>Organizational Reputation</subject><subject>Organizational research</subject><subject>Perceptions</subject><subject>Power</subject><subject>Public Relations</subject><subject>Sincerity</subject><subject>Sociology</subject><subject>Sociology of communication and mass media. Sociolinguistics</subject><subject>Sociology of knowledge and sociology of culture</subject><subject>Sociology of organizations and enterprises. 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Sociolinguistics</topic><topic>Sociology of knowledge and sociology of culture</topic><topic>Sociology of organizations and enterprises. 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| identifier | ISSN: 0021-9916 |
| ispartof | Journal of communication, 2014-12, Vol.64 (6), p.1160-1180 |
| issn | 0021-9916 1460-2466 |
| language | eng |
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| source | Oxford University Press Journals All Titles (1996-Current); Wiley Online Library Journals Frontfile Complete |
| subjects | Competence Crisis Communication Crisis management Management of crises Non-verbal communication Nonverbal Communication Organizational Reputation Organizational research Perceptions Power Public Relations Sincerity Sociology Sociology of communication and mass media. Sociolinguistics Sociology of knowledge and sociology of culture Sociology of organizations and enterprises. Bureaucracy and administration Sociology of work and sociology of organizations Speech Visual communication |
| title | Keeping Control: The Importance of Nonverbal Expressions of Power by Organizational Spokespersons in Times of Crisis |
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