Innovative management of finance and marketing at enterprises in Poland

The purpose is to examine and present the possibilities and results of implementation of innovative solutions in the two functional, different from each other, but interdependent areas of management: finance and marketing management. The analysis concerns enterprises in the Polish market. The articl...

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Veröffentlicht in:	Journal of Governance and Regulation 2014, Vol.3 (3), p.22-33
Hauptverfasser:	Gołębiowski, Grzegorz, Nowacki, Robert
Format:	Artikel
Sprache:	eng
Schlagworte:	Business management Competitiveness Enterprises Finance Financial management Innovation Marketing Poland
Online-Zugang:	Volltext
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