Continued usage intention of multifunctional friend networking services: A test of a dual-process model using Facebook
The success of multifunctional friend networking (MFN) sites such as Facebook directly relies on users' continuous participation and content contribution. Information systems and marketing literature offers competing models and perspectives that explain users' development of continued usag...
Gespeichert in:
Veröffentlicht in: | Decision Support Systems 2014-11, Vol.67, p.66-77 |
---|---|
Hauptverfasser: | , , |
Format: | Artikel |
Sprache: | eng |
Schlagworte: | |
Online-Zugang: | Volltext |
Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Schreiben Sie den ersten Kommentar!