Continued usage intention of multifunctional friend networking services: A test of a dual-process model using Facebook

The success of multifunctional friend networking (MFN) sites such as Facebook directly relies on users' continuous participation and content contribution. Information systems and marketing literature offers competing models and perspectives that explain users' development of continued usag...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Decision Support Systems 2014-11, Vol.67, p.66-77
Hauptverfasser: Gwebu, Kholekile L., Wang, Jing, Guo, Lin
Format: Artikel
Sprache:eng
Schlagworte:
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!