Marketing Genius: The Impact of Educational Claims and Cues on Parents' Reactions to Infant/Toddler DVDs

Infant/toddler-directed DVDs have become commonplace in American homes. Most of these DVDs carry direct claims or implied cues of educational benefit, despite complaints from the Campaign for a Commercial Free Childhood and others regarding a lack of confirmatory research. Using a DVD package create...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	The Journal of consumer affairs 2014-06, Vol.48 (2), p.323-350
Hauptverfasser:	VAALA, SARAH E., LAPIERRE, MATTHEW A.
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising campaigns Advertising restrictions Benefits Brand names Brands Children Company legal issue Consumer behavior Consumer research Educational outcomes Educational programs Educational technology Film and video production companies Infants Marketing Packaging Parents Parents & parenting Preschool children Regulation Studies Toddlers Verbs Video production companies
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!