Digital Promotion: the example of the Gorila Vintage Edition

This article analyzes the campaign Gorila Vintage, developed by the advertising agency BAR in 2012, with the aim of distinguishing the online promotion from the “traditional” and digital advertising. The intent is to show the limits of advertising and arguing about the advantages of the integration...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Observatorio (OBS*) 2013-11, Vol.7 (4), p.151-168
Hauptverfasser:	Sebastião, Sonia Pedro, Ruas, Tiago Carrapito, Nascimento, Ana Catarina, Capelo, Ana Rita, Vieira, Diogo, Maria, Inês Peixoto
Format:	Artikel
Sprache:	eng ; por
Schlagworte:	Advertising Communication Internet Knowledge Social Integration Social Networks
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!