THE POWER OF THE LITTLE BLUE PILL: INNOVATIONS AND IMPLICATIONS OF LIFESTYLE DRUGS IN AN AGING POPULATION

The launch of Viagra in April 1998 led to a historically unprecedented high usage of erectile dysfunction (ED) drugs. We test whether Viagra's introduction significantly influenced outcomes for its target population such as sexually transmitted disease (STD) rates of older men, as well as its n...

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Veröffentlicht in:Economic inquiry 2015-01, Vol.53 (1), p.540-556
Hauptverfasser: LaRiviere, Jacob, Wolff, Hendrik
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Wolff, Hendrik
description The launch of Viagra in April 1998 led to a historically unprecedented high usage of erectile dysfunction (ED) drugs. We test whether Viagra's introduction significantly influenced outcomes for its target population such as sexually transmitted disease (STD) rates of older men, as well as its nontarget populations, such as divorces, natality, the distribution of the age spread within couples, female STDs, and sexual assault rates. We find causal evidence that Viagra's introduction increased gonorrhea rates in older men by 15%–28%. We find no significant evidence of any effects on other variables. We take this as evidence that this lifestyle drug causes significant changes in choices only which affect short‐term outcomes, while long‐term planned decisions are unaffected. Overall, we find that the welfare impacts of Viagra with respect to our outcomes of interest are positive and large. (JEL I1, J1, O33)
doi_str_mv 10.1111/ecin.12147
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source Wiley Online Library Journals Frontfile Complete
subjects Anti-impotence agents
Causality
Drug use
Drugs
Evidence
Gonorrhea
Impotence
Innovation
Life styles
Mens health
Natality
Product introduction
Sex crimes
Sexual abuse
Sexual disorders
Sexually transmitted diseases
STD
Studies
title THE POWER OF THE LITTLE BLUE PILL: INNOVATIONS AND IMPLICATIONS OF LIFESTYLE DRUGS IN AN AGING POPULATION
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