A process leading to strategic alliance outcome: The case of IT companies in China, Japan and Korea

•We predicted the behavioral directions and the relational outcomes of strategic alliance based on benefit and risk perception.•While perceived benefits promoted active participation in alliance, perceived risks increased protective participation in alliance.•While active behavioral orientation pred...

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Veröffentlicht in:	International business review 2014-12, Vol.23 (6), p.1127-1138
Hauptverfasser:	Kang, Inwon, Han, Shin, Shin, Geon-Cheol
Format:	Artikel
Sprache:	eng
Schlagworte:	Alliances Behavioural economics Benefit perception China Forecasts Information Information technology Japan Partner's behavioral direction Perception Prediction of alliance outcome Risk Risk perception South Korea
Online-Zugang:	Volltext
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