Preferring the One in the Middle: Further Evidence for the Centre-stage Effect

Summary The location of an item influences a person's preference for that item, but it is unclear whether there is a preference for items located on the right or in the centre. In replication of the centre‐stage effect, it was found that when participants were presented with a line of five pict...

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Veröffentlicht in:	Applied cognitive psychology 2012-03, Vol.26 (2), p.215-222
Hauptverfasser:	Rodway, Paul, Schepman, Astrid, Lambert, Jordana
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising. Marketing. Consume behavior Applied psychology Biological and medical sciences Cognitive psychology Consumer behavior Consumers Decision making Fundamental and applied biological sciences. Psychology Miscellaneous Preferences Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology
Online-Zugang:	Volltext
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