The Experience versus the Expectations of Power: A Recipe for Altering the Effects of Power on Behavior

Power transforms consumer behavior. This research introduces a critical theoretical moderator of power’s effects by promoting the idea that power is accompanied by both an experience (how it feels to have or lack power) and expectations (schemas and scripts as to how those with or without power beha...

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Veröffentlicht in:	The Journal of consumer research 2014-08, Vol.41 (2), p.381-396
Hauptverfasser:	Rucker, Derek D., Hu, Miao, Galinsky, Adam D.
Format:	Artikel
Sprache:	eng
Schlagworte:	Blackjack Consumer behavior Consumer psychology Consumers Expectations Information Processing Observational research Power Professional cooking Psychological aspects Psychological research Psychology Snacking Studies Weak arguments
Online-Zugang:	Volltext
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