Entrepreneurial orientation and market orientation as drivers of product innovation success: A study of exporters from a developing economy

This paper explores how two specific market-based resources, export entrepreneurial-oriented and export market-oriented behaviours, act to drive the performance of firms’ product innovations in their export markets. Drawing upon data from 164 Ghanaian exporters, the results indicate that both export...

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Veröffentlicht in:	International small business journal 2013-02, Vol.31 (1), p.57-81
Hauptverfasser:	Boso, Nathaniel, Cadogan, John W., Story, Vicky M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Developing countries Economic development Entrepreneurship Exporters Exports Free enterprise Ghana Ghanaians Innovation Innovations International business enterprises LDCs Market efficiency Market orientation Market structure Markets Organizational behavior Product development Products Small business Studies Success Success factors
Online-Zugang:	Volltext
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