Church-based social marketing to motivate older adults to take balance classes for fall prevention: Cluster randomized controlled trial

Abstract Objective Determine whether a church-based social marketing program increases older adults' participation in balance classes for fall prevention. Methods In 2009–10, 51 churches (7101 total members aged ≥ 60) in Colorado, U.S.A. were randomized to receive no intervention or a social ma...

Ausführliche Beschreibung