Price and price-quality perception of minimum wage consumers: research on mobile phone products

// ABSTRACT IN ENGLISH: Contemporary firms must determine more precise prices by revising organisational structure through evaluating their existing and potential consumers profiles to survive and gain competitive advantage in their markets. Therefore, defining consumer perceptions related to price,...

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Veröffentlicht in:	Academic review of economics and administrative sciences 2014-01, Vol.7 (1), p.315-327
1. Verfasser:	Volkan Topuz, Yusuf
Format:	Artikel
Sprache:	tur
Schlagworte:	Consumer behaviour Consumer preferences Factor analysis Gender Karabük district Minimum wages Mobile phones Price-quality perception Prices Turkey
Online-Zugang:	Volltext
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