Hair-brained or great-hair business?: Assessing alternative markets and product-service designs for successful startups by small-retail entrepreneurs

Deborah Lunt had wanted to see a business building with her name on it since she was thirteen years old. She now wanted to build upon the reputation that she had earned through her twenty years in the hair-care industry. She decided to move from the upscale streets of Boston to the suburbs where she...

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Veröffentlicht in:	Journal of business research 2014-06, Vol.67 (6), p.1136-1144
Hauptverfasser:	Coleman, Linda Jane, Wu, Pei-Ling, Luther, Raminder
Format:	Artikel
Sprache:	eng
Schlagworte:	Beauty salons Entrepreneurs Evaluation Lunt, Deborah Marketing Marketing management Small and medium sized enterprises Small business Startups Studies U.S.A Word of mouth advertising
Online-Zugang:	Volltext
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