Development and psychometric evaluation of sport stadium atmosphere scale in spectator sport events

The effect of store atmosphere on consumer behavior has been extensively examined. However, literature investigating sport stadium atmosphere (SSA) in spectator sporting events remains limited. This research aims to develop a SSA scale in order to measure the elements that contribute to SSA in spect...

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Veröffentlicht in:	European sport management quarterly 2013-04, Vol.13 (2), p.200-215
Hauptverfasser:	Chen, Chen-Yueh, Lin, Yi-Hsiu, Chiu, Hui-Ting
Format:	Artikel
Sprache:	eng
Schlagworte:	atmosphere Behavior Consumers Items (Measures) Satisfaction spectator sports Spectators sport stadium Sports
Online-Zugang:	Volltext
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