External environment and the moderating role of export market orientation

This research has two main objectives. The first is to fill the knowledge gap on the role which the external environment plays in the strategic behavior of exporting companies, taking into account the psychological distances between the domestic and foreign markets. The second aim is to clarify the...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Journal of business research 2014-05, Vol.67 (5), p.740-745
Hauptverfasser:	Navarro-García, Antonio, Arenas-Gaitán, Jorge, Rondán-Cataluña, F. Javier
Format:	Artikel
Sprache:	eng
Schlagworte:	Export market orientation Export performance Exporters External environment Foreign markets Hypothesis testing International markets Market orientation Marketing Marketing mix adaptation Marketing mixes Organizational behavior Organizational behaviour Psychological distance Studies Western Europe
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!