Understanding online shopping intention: the roles of four types of trust and their antecedents

Purpose – The purpose of this paper is to provide a better picture of factors influencing behavioral decisions in online shopping by identifying different targets of trust and discussing their antecedents and outcomes. Design/methodology/approach – Online survey data from 242 ihergo members were use...

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Veröffentlicht in:	Internet research 2014-01, Vol.24 (3), p.332-352
Hauptverfasser:	Hsu, Meng-Hsiang, Chuang, Li-Wen, Hsu, Cheng-Se
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Beliefs Consumer behavior Consumers Customer feedback Customers Electronic commerce Hypotheses Information & communications technology Information & knowledge management Intention Internet Online shopping Positive Attitudes Risks Shopping Stakeholders Studies Trust User behaviour Websites
Online-Zugang:	Volltext
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