Identity in Twitter’s Hashtag Culture: A Sport-Media-Consumption Case Study
This case study, using social-identity theory as a framework, examines how sport consumers and producers used different identifiers to engage in conversation during the final games of the 2012 College World Series of baseball. Five major hashtags were noted for each baseball team as primary identifi...
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| Veröffentlicht in: | International journal of sport communication 2012-12, Vol.5 (4), p.539-557 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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