Identity and Sustainable Development in Rural Tourism/Identitate si dezvoltare durabila în turismul rural

There are many studies talking about the "anonymity" in which Romania is sinking, in terms of international tourist identity, of the symbols that define people. They have never known how to promote ourselves using the unique elements that they have and not because they do not have these unique features, but because it is possible that they do not know or they have forgotten what really represents them. There were several initiatives, some of them recent and costly to create and promote a country brand, starting from tourism, but these did not have the expected impact. The article tries to underline the role of identity in the promotion of a tourist product, the Romanian village, a valuable treasure up to the present based on an adequate methodology of the tourism geography research.