For what do firms assume responsibility and how do they communicate it? An explorative study

For what do firms assume responsibility and how do they communicate it? An explorative study

In this paper, which is grounded in new institutional theory, we present the results of an empirical study of the internet communication of three German Blue Chip firms on the questions for what firms assume responsibility and how they communicate it. We interpret our results comprehensively and dra...

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Veröffentlicht in:Zeitschrift für Wirtschafts- und Unternehmensethik 2014-01, Vol.15 (1), p.57-80
Hauptverfasser: Beyer, Susan, Bohn, Stephan, Grünheid, Toni, Händschke, Sebastian G.M., Kerekes, Raluca, Müller, Jonas C, Walgenbach, Peter
Format: Artikel
Sprache:ger
Schlagworte:
Administration
Communication
Conceptualization
Enterprises
Germany
Internet
Organizational behaviour
Social responsibility
Western Europe
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Zusammenfassung:In this paper, which is grounded in new institutional theory, we present the results of an empirical study of the internet communication of three German Blue Chip firms on the questions for what firms assume responsibility and how they communicate it. We interpret our results comprehensively and draw conclusions regarding the concept of firms in general and in business administration and economics in particular. [PUB ABSTRACT] Reprinted by permission of Rainer Hampp Verlag
ISSN:1439-880X