Final minutes: the representation of Brazil during the closing ceremony of the 2012 Olympics
This article analyses Brazil's presentation in London 2012 closing ceremony. During about eight minutes, Brazilian artists took part in a cliché performance which showed the music, costumes and choreography of our national culture from the media point of view. We do believe that these sounds an...
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| Veröffentlicht in: | Sociétés (Paris) 2013-01, Vol.122, p.95-105 |
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| creator | freitas Ferreira, Ricardo Lins, Flávio Santos Carmo, Maria Helena dos |
| description | This article analyses Brazil's presentation in London 2012 closing ceremony. During about eight minutes, Brazilian artists took part in a cliché performance which showed the music, costumes and choreography of our national culture from the media point of view. We do believe that these sounds and images exhibited at the Olympics, event watched by millions of people all over the world, play an important role to (re)invent the imaginaries of Brazil, the first South American country to host the Olympics. //ABSTRACT IN FRENCH: Cet article analyse la présentation du Brésil lors de la cérémonie de clôture des Jeux olympiques de Londres 2012. Pendant près de huit minutes, divers artistes brésiliens se sont relayés dans un spectacle fait de clichés qui montraient des chansons, des costumes et des chorégraphies, tous représentatifs, du point de vue médiatique, de la culture nationale. Selon nous, les sons et les images de la méga-manifestation à laquelle ont assisté des millions de personnes autour du monde, jouent un rôle important dans la (re)construction d'imaginaires sur le Brésil, premier pays d'Amérique du Sud à abriter les Jeux olympiques. |
| doi_str_mv | 10.3917/soc.122.0095 |
| format | Article |
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Selon nous, les sons et les images de la méga-manifestation à laquelle ont assisté des millions de personnes autour du monde, jouent un rôle important dans la (re)construction d'imaginaires sur le Brésil, premier pays d'Amérique du Sud à abriter les Jeux olympiques.</description><identifier>ISSN: 0765-3697</identifier><identifier>DOI: 10.3917/soc.122.0095</identifier><language>fre</language><subject>Artistic activity ; Artistic creation ; Brazil ; Choreography ; Cities ; Media ; Music ; Olympic games ; United Kingdom ; Visual arts</subject><ispartof>Sociétés (Paris), 2013-01, Vol.122, p.95-105</ispartof><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784,27922,27923</link.rule.ids></links><search><creatorcontrib>freitas Ferreira, Ricardo</creatorcontrib><creatorcontrib>Lins, Flávio</creatorcontrib><creatorcontrib>Santos Carmo, Maria Helena dos</creatorcontrib><title>Final minutes: the representation of Brazil during the closing ceremony of the 2012 Olympics</title><title>Sociétés (Paris)</title><description>This article analyses Brazil's presentation in London 2012 closing ceremony. 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During about eight minutes, Brazilian artists took part in a cliché performance which showed the music, costumes and choreography of our national culture from the media point of view. We do believe that these sounds and images exhibited at the Olympics, event watched by millions of people all over the world, play an important role to (re)invent the imaginaries of Brazil, the first South American country to host the Olympics. //ABSTRACT IN FRENCH: Cet article analyse la présentation du Brésil lors de la cérémonie de clôture des Jeux olympiques de Londres 2012. Pendant près de huit minutes, divers artistes brésiliens se sont relayés dans un spectacle fait de clichés qui montraient des chansons, des costumes et des chorégraphies, tous représentatifs, du point de vue médiatique, de la culture nationale. Selon nous, les sons et les images de la méga-manifestation à laquelle ont assisté des millions de personnes autour du monde, jouent un rôle important dans la (re)construction d'imaginaires sur le Brésil, premier pays d'Amérique du Sud à abriter les Jeux olympiques.</abstract><doi>10.3917/soc.122.0095</doi></addata></record> |
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| ispartof | Sociétés (Paris), 2013-01, Vol.122, p.95-105 |
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| language | fre |
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| source | Cairn.info Free Access Journals-Revues en accès libre |
| subjects | Artistic activity Artistic creation Brazil Choreography Cities Media Music Olympic games United Kingdom Visual arts |
| title | Final minutes: the representation of Brazil during the closing ceremony of the 2012 Olympics |
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