Mimicking Bollywood in Slumdog Millionaire: Global Hollywood’s Newest Co-Optation of Culture

In an age when mass media transcend geographic barriers, Slumdog Millionaire (SDM) represents a new type of film in the global media market—a seemingly Bollywood, although not technically Bollywood, production. As film-going provides a site for ideological and cultural production, this article exami...

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Veröffentlicht in:	The Journal of communication inquiry 2014-01, Vol.38 (1), p.44-61
Hauptverfasser:	Cox, Nicole B., Proffitt, Jennifer M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Communication research Constraints Culture Mass Media Mass Media Effects Motion picture industry Motivation Political Economy Social Reproduction
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container_title	The Journal of communication inquiry
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creator	Cox, Nicole B. Proffitt, Jennifer M.
description	In an age when mass media transcend geographic barriers, Slumdog Millionaire (SDM) represents a new type of film in the global media market—a seemingly Bollywood, although not technically Bollywood, production. As film-going provides a site for ideological and cultural production, this article examines SDM’s success as a product imitative of Bollywood film. Due to its recency, SDM has yet to be examined as a product that crosses both cultural and geographic boundaries with commercial ties to major Hollywood media conglomerates. Applying political economic theory, this research examines the reasons for Hollywood involvement in a film production that is mimetic of the Bollywood genre, in an attempt to better understand the global political economic factors that drive the film industry today.
doi_str_mv	10.1177/0196859913512868
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subjects	Communication research Constraints Culture Mass Media Mass Media Effects Motion picture industry Motivation Political Economy Social Reproduction
title	Mimicking Bollywood in Slumdog Millionaire: Global Hollywood’s Newest Co-Optation of Culture
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