I Can See, Hear, and Smell Your Fear: Comparing Olfactory and Audiovisual Media in Fear Communication

Recent evidence suggests that humans can become fearful after exposure to olfactory fear signals, yet these studies have reported the effects of fear chemosignals without examining emotion-relevant input from traditional communication modalities (i.e., vision, audition). The question that we pursued...

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Veröffentlicht in:Journal of experimental psychology. General 2014-04, Vol.143 (2), p.825-834
Hauptverfasser: de Groot, Jasper H. B., Semin, Gün R., Smeets, Monique A. M.
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container_title Journal of experimental psychology. General
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creator de Groot, Jasper H. B.
Semin, Gün R.
Smeets, Monique A. M.
description Recent evidence suggests that humans can become fearful after exposure to olfactory fear signals, yet these studies have reported the effects of fear chemosignals without examining emotion-relevant input from traditional communication modalities (i.e., vision, audition). The question that we pursued here was therefore: How significant is an olfactory fear signal in the broader context of audiovisual input that either confirms or contradicts olfactory information? To test this, we manipulated olfactory (fear, no fear) and audiovisual (fear, no fear) information and demonstrated that olfactory fear signals were as potent as audiovisual fear signals in eliciting a fearful facial expression. Irrespective of confirmatory or contradictory audiovisual information, olfactory fear signals produced by senders induced fear in receivers outside of conscious access. These findings run counter to traditional views that emotions are communicated exclusively via visual and linguistic channels.
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source MEDLINE; EBSCOhost APA PsycARTICLES
subjects Anxiety - psychology
Audiovisual Communications Media
Auditory Perception
Biological and medical sciences
Chemosensory perception
Communication
Comparative analysis
Contagion
Electromyography
Emotions
Facial Expression
Fear
Fear & phobias
Fear - psychology
Female
Fundamental and applied biological sciences. Psychology
Human
Humans
Male
Multimodal perception
Olfactory Perception
Perception
Psychological Tests
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Smell
Sweat
Visual Perception
Young Adult
title I Can See, Hear, and Smell Your Fear: Comparing Olfactory and Audiovisual Media in Fear Communication
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